Logo · Visual identity · Poster · Trade show materials — 2026

DAQUA

Creating a complete identity — logo, visual signatures and posters

Context

Creation of Daqua's complete identity — logo, visual signatures and posters. Daqua designs water treatment equipment and needed a strong, coherent identity to stand out with a memorable visual system.

Challenge

How to give Daqua a strong, coherent identity that can be adapted from the logo to posters and trade show materials?

"Manufacturer — Industrial water solutions" visual presenting DAQUA equipment for the Munich trade show — Equipment presentation visual for the IFAT trade show in Munich.

Approach

01Concept — brand territory exploration, moodboards and creative directions
02Logo and signature — main logo creation, variants and adaptable visual signatures
03Posters — communication poster design with the defined graphic system

Key decisions

A visual system based on strong typography and bold graphic compositions, for an immediately recognisable character
A symbol built on the water cycle (circle and waves) and the tagline "Préservons le cycle de l'eau"
Adaptable visual signatures for trade shows (IFAT Munich, Salon des maires, shellfish farming)

DAQUA poster "Préservons le cycle de l'eau" with equipment illustrations on a blue wave background — "Préservons le cycle de l'eau" poster: the equipment illustrated on a wave background derived from the symbol.

Three DAQUA banners: shellfish farming show, Salon des maires, IFAT Munich — Visual signatures adapted for three trade shows: shellfish farming, Salon des maires, IFAT Munich.

The logo and its tagline "Préservons le cycle de l'eau".

Deliverables

Main logo and variants
Visual signatures and trade show banners
"Préservons le cycle de l'eau" poster
Equipment presentation visual for the Munich trade show

Outcome

Posters and signatures extend the identity consistently across all communication media: the visual system gives the brand an immediately recognisable character.

What this project demonstrates

My ability to build a complete visual system — logo, signatures, posters — and to adapt it consistently across communication and trade show materials.