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Art direction · Editorial design · Packaging · Trade show materials · Graphic production — 2023

Vitry Paris

Deploying an identity across commercial materials

Vitry Paris 1795 trade show panel: portrait, logotype and staged manicure products

Context

I support Vitry Paris in creating and adapting materials for trade shows, products and brand communication.

Challenge

Adapt the Vitry world consistently across very varied formats and constraints, while guaranteeing careful, directly usable visual production.
Flat dieline for the "Les Eaux Mémoires" range with four fragrance variations
Packaging dieline for the Les Eaux Mémoires range: four variations on the same template, prepared with cutting and folding marks.

Approach

  1. 01Designing posters, roll-up banners and trade show presentations
  2. 02Creating visuals for boxes and adapting packaging dielines
  3. 03Dressing furniture and commercial displays
  4. 04Photo retouching, cropping and resizing
  5. 05Integrating pictograms, logos and texts
  6. 06Multilingual adaptations
  7. 07Print-ready file preparation

Key decisions

  • Keep the Vitry world consistent from one medium to the next, whatever the format or printer
  • Pay particular attention to legibility, templates and finishes rather than effect
  • Deliver directly usable files, checked against the constraints of each medium
E-commerce shipping box dielines in several sizes, with cutting paths
E-commerce shipping boxes: adapting the visual to several box formats, with the printer's cutting constraints.
Circular stamp "Lifetime guarantee — Made in France" with the French flag
Guarantee pictogram adapted in French and English for packaging and product sheets.
Vitry nail file held in a hand, Vitry Paris 1795 logotype
Product visual retouched and cropped for trade show materials and the web.

Deliverables

  • Trade show posters and roll-up banners
  • Trade show presentations
  • Box visuals and dielines (product ranges, e-commerce shipping)
  • Furniture and commercial display dressing
  • Pictograms, multilingual versions and print-ready files

Outcome

Materials consistent with the brand image, adapted to each distribution context and prepared with particular attention to legibility, templates and finishes.

What this project demonstrates

My command of graphic execution, identity adaptation and production constraints for real professional needs.

Contact

A similar need?

Let's talk about your context, your constraints and what you expect from a designer.

Talk about your project cpicherit@omegart.fr